What is GEO?
Generative Engine Optimisation Explained Google isn’t the only search engine anymore. ChatGPT, Perplexity, Gemini, and Claude are answering millions of questions daily. They don’t show ten blue links. They give one answer. If you’re not the source being cited, you’re invisible. GEO (Generative Engine Optimisation) is how you make sure AI search engines find, trust, and cite your business. It’s SEO’s next chapter. The Numbers Don’t Lie Nearly 60% of Google searches already end without a click (SparkToro, 2024). AI […]








